Nadia Pomirleanu.

Researcher · Professor · Advisor

I study how experiences earn their audiences.

I am a Professor of Marketing and the Mel Larson Fellow of Experiential Marketing at UNLV's Lee Business School. My research examines services and experiential marketing — how immersive experiences are designed and delivered, how the senses shape what audiences value, and how arts and cultural organizations turn visitors into lasting audiences. Las Vegas, the world's densest experience economy, is my living laboratory.

Position
Professor of Marketing, Mel Larson Fellow of Experiential Marketing, UNLV Lee Business School
Published in
Journal of Retailing · Journal of Business Research · Industrial Marketing Management · Journal of Personal Selling & Sales Management
Scholarly impact
1,500+ citations · Google Scholar profile
Background
Ph.D. in Marketing · entrepreneur and designer of a Swiss-made watch brand before academia

What I do

Three connected practices — one question underneath: what makes an experience stay with people?

Research

Rigorous answers to managers' questions

From service experiences and sensorial marketing to B2B service quality across borders, my published work starts where managers' and curators' instincts run out. Every study on this site is presented through the practical question it answers.

Explore the research →

Teaching

Experiential marketing, taught experientially

I teach experiential and services marketing at the graduate level and direct initiatives connecting UNLV students with the Las Vegas experience economy — including mARTketing, a live student creative competition and digital exhibition.

Work with my students →

Advisory

Research-grade insight for cultural and experience organizations

I advise museums, performing-arts organizations, cultural institutions, venues, and operators in hospitality and entertainment on experience design, audience development, and sensorial strategy — bringing peer-review discipline to practical decisions.

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Current focus

Las Vegas as a laboratory

What happens when a city that gave everything away starts charging for it?

A decade-long study of the Las Vegas Strip's shift from complimentary parking to paid parking — and what it reveals about pricing, fairness, and the durability of customer grievance.

My current research program uses Southern Nevada's arts, entertainment, sports, and hospitality economy to study questions that matter far beyond it: how sensory design shapes the value of live experiences, how cultural institutions build audiences in a tourist economy, and how changes to a beloved experience — like the end of free parking — reshape the relationship between audiences and the institutions they visit. Findings are released as accessible white papers alongside academic publication.

Read the white papers

Contact

Research collaboration and consulting inquiries are welcome.

I work with academic collaborators, doctoral students, and organizations seeking research-grade insight on experiential services, audience development, customer experience, and services strategy. The fastest way to reach me is email — tell me your question, and I will tell you honestly whether I can help.