Ongoing Studies
The studies below open for participation soon. Each is anonymous, takes roughly 8–12 minutes, and is reviewed under university research protocols. Responses go directly into peer-reviewed academic work — and findings are later published openly on the white papers page, so you can see what your ten minutes produced.
In preparation
How do golfers respond when courses change — fewer turf acres, browner roughs, new fees — in response to water conservation pressure? This study examines psychological ownership: the sense that "my course" belongs to me, and how that feeling shapes acceptance of change among members versus daily-fee players.
Survey opens soonIn preparation
What do fans actually see, hear, smell, and feel at live sports venues — and which sensory elements make an event worth the ticket? This study supports a research program on sensorial design in sports and entertainment venues, with Las Vegas's new generation of arenas and stadiums as its anchor context.
Survey opens soonIn preparation
Parking fees, resort fees, convenience fees: when does a charge feel like a price, and when does it feel like a broken promise? This study extends a decade-long research program on free-to-fee transitions and customer fairness judgments in hospitality and entertainment.
Survey opens soonFor organizations
Venues, courses, and operators who partner on data collection receive a private briefing of results before publication. If your customers' experience is worth understanding rigorously, get in touch.
Propose a partnership